Role: Lead Designer
Scope: Campaign Art Direction · Brand Guideline Application · AEM Page Development
Scope: Campaign Art Direction · Brand Guideline Application · AEM Page Development
"Good Health Es Tu Poder" is a bilingual, human-centered campaign encouraging Hispanic communities across the U.S. to prioritize lab testing, while educating phlebotomists, staff, insurance partners and families on the importance of preventive care.
Working within Quest Diagnostics' established brand system, I led the visual direction for the campaign — developing the creative look within brand guidelines and building out campaign pages in AEM (Adobe Experience Manager) alongside internal marketing teams.
