Role: Visual Designer
Scope: Campaign Art Direction · Typography · Illustration Direction · Web & Print Design
Scope: Campaign Art Direction · Typography · Illustration Direction · Web & Print Design
Advertising and marketing campaign for Opera San Antonio's Spring 2018 production of Puccini's La Bohème at the Tobin Center for the Performing Arts — a run that broke the local opera's seating records across its two performances.
Working from Opera San Antonio's existing brand mark, I developed the full campaign visual system — typography, the illustrated character treatment, and the website, posters and advertising that carried the identity across every touchpoint.
