Role: Visual Designer
Scope: Concept Development · Logo/Badge Design · Campaign Art Direction · Print & Digital Applications
Scope: Concept Development · Logo/Badge Design · Campaign Art Direction · Print & Digital Applications
This bilingual Public Service Announcement was created for Cancer Treatment Centers of America and the United States Hispanic Chamber of Commerce, launching in 2017 at the USHCC Convention in Dallas, TX. The campaign went on to win Gold and Silver awards from the Cancer Awareness Awards.
Among several concepts developed by the team, my direction — ¡No Esperes! — was selected to lead the PSA. I developed the campaign message and logo/badge mark, then extended a dramatic, human-centered visual style across magazine ads, posters and the campaign website.
